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A Dream Wedding

Ashley, owner of A Dream Wedding, contacted me with the hopes of redesigning her logo for her wedding planning business. She wanted to keep the palm of her current logo, but have a more minimal & sophisticated feel. The reason for the redesign was to appeal to higher-end clients and work more expensive weddings.

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We defined keywords to describe the company's voice, feel & message. Those being Hawai‘i, Elegant, Calm, Clean, Professional. Using those adjectives we built a mood-board to give the design process direction.


I developed a few concepts, and Ashley loved the idea of a full palm leaf with a simplified approach. With the logo finalized I build a responsive scaling system for the logo, and we landed on a color scheme that elevated her old branding.


If you would like to elevate your logo just like Ashley reach out, and we'll get to work!

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